Marketing Report

Marketing Report

by Doris weber

Winter is an especially busy time of year for marketing. Once again I am asking for feedback, what to order and maybe not to order for promotional/giveaway products. What was hot and what was not I need to know.

The pop up tents were highly successful last year so we are in the process of ordering one more, to help circulate them around the state. We reserve them on a first come first serve basis so if you know the dates of an event you would like to use them at please email me so I can place you on the list. A few times last year people called at the last minute expecting to be able to get one and they were no longer available. Same goes for items you may want at your booth. Please don’t wait till the last minute to request them. We have ordered more of the newsiest version of tri-folds that will be available to pick up at officers training, as well as some of the other promotional items to restock the bins that were given out last year.,

Once again this year we are happy to be sponsors at the Mama Tried Show, February 23, 24, 25, 2018. Last year it had a great turn out and we talked to many people that had no idea who ABATE of WI was or what we do. Keeping with the marketing rule of 7 (which I will go into more in the future) we will continue to reach out and be present at events that draw this market of riders.

Not only do we have a booth at the show but we are also sponsoring a team of riders at the Friday night flat track races. Our name will not only be on their jerseys but also the bikes and all the promotional videos, and social media that they do. If you are interested in volunteering at the show please email me so I can set up a schedule, I hope to do only two hour shifts so you will have plenty of time to enjoy the show.

Lastly but certainly not least this month will be the launch of the new website! Lots of work has gone into it and we are very excited to get it live to the public.

Looking forward to hearing from you.